Services
Strategic brand writing
Copywriting
Copy editing
Editorial-led brand
building
Communications
strategy
Presenting, moderating and interviewing
Journalism projects, editorial and content strategy
Building an understanding of a brand’s values and audience by working with key stakeholders before defining brand voice and tone, directly or alongside agencies.
Finding the words that build connections with audiences. Taking an editorial approach through storytelling where appropriate in long and short form, while working across platforms to capture and communicate the essence of brands.
Using my editing, proofing and subbing experience to lift copy, while making it targeted and appropriate for particular audiences.
Many design and creative agencies now behave like media companies in response to client expectations. I consult or lead on storytelling to shape your narrative through thought leadership, events, reports based on proprietary information, long-form and more. Meanwhile, some brands are perfectly poised to create their own content platforms and build stronger connections with their audience. I show them how to do this.
How can agencies and brands build positive relationships with the press to raise their profile? I used to run this course and now offer all its advice and services directly, alongside up-to-date tips.
I work with media organisations and publications to build audiences by connecting editorial and commercial flagship products as part of an ecosystem designed to delight readers/viewers and attract brands.
I host, moderate and present on stages for international events and conferences, run and chair awards judging, host private events for brands, and work across audio and video.
I continue to be motivated and excited by this kind of work, and can take on any brief, working with you to achieve desired outcomes.